TYSONS, Va. (Feb. 3, 2021)—The National Automobile Dealers Association (NADA) announced a $25,000 donation to the Second Harvest Food Bank of New Orleans in advance of NADA Show 2021. While the coronavirus pandemic has impacted NADA’s ability to host the annual NADA Show in-person in New Orleans, NADA remains committed to keeping its yearly tradition of making a philanthropic donation to a local organization in the city where NADA Show is held.

“We are so honored by this gift,” said Natalie Jayroe, Second Harvest President and CEO. “It is especially meaningful that NADA made this generous donation even though circumstances kept them from coming to New Orleans for their annual Show. It is because of support from partners like NADA that our team is able to provide meals and emergency food to our neighbors across South Louisiana during this difficult time.”

NADA’s donation will be used to help Second Harvest respond to the alarming increase in food insecurity in New Orleans caused by the COVID-19 pandemic. Since the pandemic hit in 2020, Second Harvest has nearly doubled its food distribution despite a drastic increase in the organization’s operating costs, including staffing, transportation and food. Given difficult economic conditions, the organization expects the need to remain elevated through 2021.

“This has been an unprecedented year for all of us. Now, more than ever, it is important that we, as dealers, continue to come together and support our local communities,” said NADA Chairman Rhett Ricart. “I am so pleased we are able to continue this yearly donation in conjunction with NADA Show and support this amazing organization as they address food insecurity in the city of New Orleans.”

Past NADA Show donations include:

2020 (Las Vegas): NADA donated $50,000 to the Nellis Support Team, a nonprofit organization whose supports airmen and their families at Nellis Air Force Base, Creech Air Force Base and Nevada Test and Training Range.
2019 (San Francisco): NADA donated $50,000 to the San Francisco-Marin Food Bank to support the purchase of a new refrigerated truck;
2018 (Las Vegas): NADA donated $50,000 to the Nellis Support Team, a nonprofit group that supports military families at Nellis Air Force Base, Creech Air Force Base and the Nevada Test and Training Range in southern Nevada;
2017 (New Orleans): The NADA Foundation provided a $50,000 grant to the Emeril Lagasse Foundation, which supports Café Reconcile, a culinary job training program for young adults from at-risk communities;
2016 (Las Vegas): NADA donated a new delivery van valued at $52,000 to Three Square Food Bank; and
2015 (San Francisco): The NADA Foundation provided a $50,000 grant to the San Francisco-Marin Food Bank.
NADA Show 2021, the Auto Industry event of the Year, will stream live, Feb. 9-11, 2021 – offering attendees ward-winning dealer education, franchise meetings, industry networking and the NADA Expo, the virtual dealer marketplace.

For more information on NADA Show 2021, please click here. For more information on the Second Harvest Food Bank, please click here.