Serving Commercial Truck Dealerships
American Truck Dealers (ATD), a division of NADA, is the recognized voice of commercial truck dealers, and your premier source for advocacy, industry relations and education.
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ATD Show 2024
ATD SHOW 2025 CALL FOR SPEAKERS OPEN
Think you have what it takes to teach truck dealers about our evolving industry and prepare them for success?
MARK YOUR CALENDARS FOR 2025
ATD Show 2025 will be held January 23-25, 2025 (Thursday-Saturday) in New Orleans.
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Upcoming Webinars
ATD NextGen: CARB Regulations Too Far Too Fast
Thursday, April 25 | 1-2pm ET
Join Laura Perrotta, President of ATD, and Kim Mesfin, President of Affinity Truck Center and ATD’s Volvo Line Representative, for the next ATD NextGen webinar series as they provide an overview of the California Air Resource Board’s (CARB’s) three new truck rules that went into effect on January 1, 2024.
These new rules create mandates that will significantly impact truck dealerships and fleets in California and the national truck market. REGISTER.
Overview of EPA's Final GHG Phase 3 Rule
Monday, April 29 | 11:30am-12:30pm ET
Discover the critical implications of the final EPA Phase 3 GHG Rule directly from ATD staff and truck industry leaders. This aggressive and costly rule will impact the trucking industry moving forward, affecting dealers, OEMs, and fleets.
In this webinar, we’ll delve into the rule’s specifics and discuss what lies ahead for truck dealers and how it will shape the future of the truck market. You cannot afford to miss this important webinar. REGISTER.
ATD NextGen
ATD NextGen helps prepare the dealers of tomorrow by giving them a forum to share ideas and seek ways to improve their business operations.
Its goal is to create a professional development network for the future leaders of ATD by promoting peer relationships, education, social networking and advocacy.
Join ATD NextGen to help build a successful future for our industry, our association and our communities.
ATD Releases Performance Measurement 2024
ATD Performance Measurement 2024 provides medium- and heavy-duty truck dealers with relative comparative performance guides, including overall dealership performance and departmental information for sales, service, parts, and body shop.
The report, based on 2023 data, covers a variety of challenges faced by commercial truck dealers in the economic, social, and political environments, including:
The report covers 60 Critical Operating Variables (COVs), based on data from ATD 20 Group members and Academy students, for calendar years 2021 through 2023. The COVs are proven financial result measures–past, present and future–of economic performance for a medium- or heavy-duty commercial truck dealership.
Our Mission
VISION
ATD, a division of NADA, is the recognized voice of commercial truck dealers and their premier source for advocacy, industry relations, and education. ATD membership is integral to dealers' business.
MISSION
To serve and represent the specific needs of franchised commercial truck dealer members through federal advocacy, industry relations, education and other services.
CORE VALUES
ATD members value integrity, participation, professionalism, advocacy and community.
Latest from ATD Insider
Step-up Your Career
Get Started
ATD offers premier educational opportunities, in-depth training, and first-class consulting to help you and your entire dealership succeed.
- Explore over 500 pieces of educational content in our Resource Center
- Register for seminars and other classes
- Enroll in ATD Academy to become world-class leaders
Newest Driven Management Guides
Driven Management Guides cover a wide variety of topics critical to dealership operations. ATD Members can search and download more than 70 guides on various topics in PDF format.
Your Voice in
Washington
ATD, the "Voice of the Dealer," has represented the interests of franchised medium- and heavy-duty truck dealerships, their employees and their customers since 1970. ATD continues to work on behalf of its members with all branches of government, truck manufacturers, the media and the public.