Our Purpose

Automotive Trade Association Executives (ATAE) represents the executives of more than 100 state and metropolitan franchised new car dealer associations in the U.S. and Canada. These associations respond to the legislative, regulatory, educational, training, and business needs of more than 20,000 dealers on national, state and local levels. 

ATAE provides a forum for the exchange of information, and serves as a clearinghouse for resources needed by member association executives. Through professional development programs, research, and networking opportunities, ATAE provides members with the tools they need to continually improve the value and effectiveness of services offered to their dealer members. 

ATAE works closely with the National Automobile Dealers Association to serve dealers on all levels, providing governmental representation, industry and public relations guidance, education and consulting programs, meetings and conventions, and a wide variety of products and services.