The Myths, Facts and Outcomes of Google Analytics 4
Track: Digital
Saturday, January 28, 9:00 - 10:00 AM
Room: D170
Presenters: Dan Moore, Brian Pasch, Jim Dodd
Share
Dan Moore
Vistadash/ DealerBuilt
President
President of Vistadash and author of Do Moore, Get More, Dan Moore draws on his diverse knowledge of marketing and leadership, giving him a unique perspective on growing businesses. He has management experience from a variety of companies in the marketing and software industries. In addition to his other endeavors, Moore has spoken at events like TEDx Roseville, Gary Vayberchuck's Agent 2021, Google and other automotive conferences.
Brian Pasch
Brian Pasch Enterprises
Founder
Brian Pasch, the founder of PCG Companies, has been actively involved with automotive franchise dealers since 2005. He has authored nine popular books for the automotive industry focused on online marketing and digital retailing. Pasch is an active conference speaker, 20 Group presenter and coach to both dealers and members of the vendor community. His most recent project is a new framework to allow dealers and OEMs to share data and technology platforms for modern retailing while still protecting dealer choice. Pasch is also pioneering new standards for Google Analytics 4 in the auto industry.
Jim Dodd
NADA
Consultant, Dealership Management
NADA 20 Group consultant Jim Dodd, who joined NADA in 2009, brings 18-plus years of auto industry experience in wholesale, retail, consulting and digital advertising. Certified in Google Analytics and Google Ads, Dodd advises dealers on marketing strategies and web design to improve their online presence and performance. He began his career with NADA as an account executive for Used Car Guide. Previously, Dodd was the field sales manager and marketing director of Southern Auto Auction.