The Myths, Facts and Outcomes of Google Analytics 4

Track: Digital

Saturday, January 28, 9:00 - 10:00 AM

Room: D170

Presenters: Dan Moore, Brian Pasch, Jim Dodd

With Google Analytics sunsetting in 2023, understanding what GA4 will offer and how you get the most out of it is critical to your marketing measurement. Gain clarity on what the transition to GA4 looks like, given the 2023 migration date. Appreciate the added benefits of GA4. Review samples of events and reports. Understand the value of standardizing your events. Depart with a GA4 Guide booklet.
 

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Dan Moore
Presenter

Dan Moore

Vistadash/ DealerBuilt

President

President of Vistadash and author of Do Moore, Get More, Dan Moore draws on his diverse knowledge of marketing and leadership, giving him a unique perspective on growing businesses. He has management experience from a variety of companies in the marketing and software industries. In addition to his other endeavors, Moore has spoken at events like TEDx Roseville, Gary Vayberchuck's Agent 2021, Google and other automotive conferences.

Brian Pasch
Presenter

Brian Pasch

Brian Pasch Enterprises

Founder

Brian Pasch, the founder of PCG Companies, has been actively involved with automotive franchise dealers since 2005. He has authored nine popular books for the automotive industry focused on online marketing and digital retailing. Pasch is an active conference speaker, 20 Group presenter and coach to both dealers and members of the vendor community. His most recent project is a new framework to allow dealers and OEMs to share data and technology platforms for modern retailing while still protecting dealer choice. Pasch is also pioneering new standards for Google Analytics 4 in the auto industry.

Jim Dodd
Presenter

Jim Dodd

NADA

Consultant, Dealership Management

NADA 20 Group consultant Jim Dodd, who joined NADA in 2009, brings 18-plus years of auto industry experience in wholesale, retail, consulting and digital advertising. Certified in Google Analytics and Google Ads, Dodd advises dealers on marketing strategies and web design to improve their online presence and performance. He began his career with NADA as an account executive for Used Car Guide. Previously, Dodd was the field sales manager and marketing director of Southern Auto Auction.