Reaching Cord Cutters With OTT
Track: Marketing
Thursday, January 26, 4:00 - 5:00 PM
Room: D170
Presenters: Mark Kaminski
Learn how to utilize over-the-top (OTT) and connected TV (CTV) as a targeted advertising channel in your budget. Find out what OTT is, how it works, and everything you need to know before you make the jump. Many dealers around the country are utilizing the massive amount of targeting capabilities with OTT.
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Presenter
Mark Kaminski
Over The Top Marketing
CEO
With decades of experience in digital marketing and national advertising, Mark brings his expertise and passion for success to the OTT team. The experience running companies in both digital marketing and national television is the perfect OTT combo. Mark is Founder of Over The Top Marketing.
