Advanced Vehicle Inventory and Marketing Management

Advanced Vehicle Inventory and Marketing Management

Explore inventory management using an investment approach, and analyze effective cutting-edge marketing strategies and website efficiency.

DESCRIPTION

In this seminar, students explore vehicle inventory with an investment management approach. They conduct an in-depth analysis of turn elements, e-commerce, and digital marketing. Students evaluate traditional automotive practices in the context of the Internet age and learn strategies to better leverage emerging technology.

KEY AREAS COVERED

  • Vehicle sales profitability
  • Preventing and addressing aging inventory
  • Appraising, pricing, reconditioning, sourcing, and wholesaling
  • Evaluating the relationship between volume and gross
  • Six elements of turn
  • Digital marketing, including search traffic, SEO, SEM, conversion, analytics, reputation management, and video
  • Converting leads to sales

 

PRICE: $2,650

 

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