We've analyzed thousands of dealership marketing strategies and will help you to identify and challenge a few long-held assumptions so you can flip the script and win big in 2021 and beyond, with a lower cost-per-unit sold, higher return on investment and more solid overall marketing strategy!

ATD has ambitious plans for the year and our important work will focus on advocacy at the federal level, membership outreach and engagement, and advancement of our ATD NextGen truck dealers.

NADA's continued efforts with the FTC and the new rule

Join experts from ComplyAuto as they review the GLBA's revised Safeguards Rule.

When it comes to digital advertising dollars, every dealer wants to know where the money is going and is it being well spent?

During the course of 2023, while serving as NADA vice chairman, I was very fortunate to have gotten the opportunity to visit many states, and have engaged in discussions with many dealers and dealer representatives about both the national and individual state-level issues they were facing.

In this workshop, learn about the Clean Vehicle Tax credits (30D and 25E) and the process for implementing them at the Dealership. Recorded on February 2, 2024.

Due to the coronavirus, new-vehicle sales have plummeted 34% in March…hundreds of showrooms are dark, with 22 states enforcing restrictions on in-person sales…and many businesses have shuttered under numerous shelter-in-place measures. Under these circumstances, dealers are rightly turning to online sales. But whether this process is familiar or…

NADA Show 2021 going virtual is the perfect opportunity for international dealers to connect with fellow dealers, managers, exhibitors, OEMs and allied industry partners from around the world. Now, the whole dealership can attend and get convenient access to best-in-industry education and network with fellow industry leaders, internationally.…

We’re counting down… In just five weeks, truck dealers and managers will converge in dazzling Las Vegas for ATD Show 2024.