ATD effectively represents and communicates dealer interests to manufacturers through the Dealer Attitude Survey. We are working hard to advance dealers’ relationships with their OEMs, but we must hear directly from you. Complete ATD’s 2021 Dealer Attitude Survey today and make your voice count. The survey is available exclusively online through Aug. 5, 2021.

Last year ATD presented the results of the survey virtually due to the pandemic; this year we are looking forward to in-person meetings. In recognition of the unique situation last year, ATD added several questions directly addressing the COVID-19 crisis. OEMs appreciated your feedback on this timely issue. In the 2021 survey, we included questions that examine your current challenges and new business realities and how both are affecting your dealerships.

Dealers are experiencing different demands based on their respective markets, but we also have common issues we must tackle head-on. Truck dealers everywhere are preparing for an EV transition that will affect customer demand and servicing needs in the future. On top of that, we are still working to advance our workforce initiatives and fill the critical demand for diesel technicians in our dealerships. And the challenges presented by a pandemic continue to evolve each day, with dealers implementing safety standards that protect the health of customers and employees. It’s clear that building strong relationships with our OEMs—and strengthening the dealer business—are critical to meeting the challenges ahead.

I’ve said it before, and I’ll say it again: the annual Dealer Attitude Survey is one of the most important tools we have in our advocacy efforts with manufacturers. I encourage you to involve your department managers and provide honest and comprehensive feedback. Remember, the greater the response rate, the more weight the survey results will carry. Your feedback will be the foundation for every upcoming manufacturer meeting. Your ATD line representatives and dealer council chairs, along with ATD staff, will share your responses during productive meetings with senior management of each OEM.

All truck dealers should have received an email from ATD with a link to take the survey for your location(s). As always, don’t hesitate to reach out to us at ATD@ATDsurvey.org with any questions or concerns.