Truck Inventory and Marketing Management Certificate

Explore inventory management using an investment approach, and analyze effective cutting-edge marketing strategies and website efficiency.

How it Works

ATD Academy certificates allow dealership managers to attend specific department training with the full time student any of the six weeks of the Academy program and hone skills pertinent to their needs.

AGENDA

  • New and pre-owned vehicle department profitability and inventory aging analysis

  • Appraising, reconditioning, sourcing, pricing and wholesaling to maximize turn

  • Evaluating the relationship between volume and gross

  • Digital marketing, including SEO, SEM, conversion, mobile, analytics, reputation management and video

  • Converting leads to sales

 

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Upcoming Classes

VARIABLE OPERATIONS 1 | PRE-OWNED TRUCKS