Consumer Perceptions of CarMax, Carvana and Vroom

Track: Marketing

Saturday, January 28, 9:00 - 10:00 AM

Room: C142

Presenters: Denise Chudy

 

Also presented on:

Friday, January 27 10:30 - 11:30 AM

CarMax, Carvana and Vroom were early innovators in providing an omni-channel shopping experience and are widely perceived as uniquely offering a new way to buy a car. In analyzing more than 100,000 online consumer reviews of these retailers, expected key themes on convenience, delivery and ease emerge. However, it also reveals missed expectations with delayed delivery, poor follow up, paperwork issues and unsatisfactory car quality. Let the voice of the consumer guide you to win back self-proclaimed dealership avoiders and better promote how your dealership inherently overcomes where CarMax/Carvana/Vroom fall short of expectations.

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Denise Chudy
Presenter

Denise Chudy

The Magnificent Mile® Association

Director of Marketing and Communication

Denise Chudy has developed sophisticated programs for automotive organizations, maximizing results for both start-ups and established companies. She has led multi-divisional teams, international teams, small entrepreneurial teams with big growth goals, and teams of 100 or more who were developing some of the industry's most disruptive technologies. With a rich history of firsts in automotive digital (she was on the first management team at Cars.com and was the first head of automotive at Google and a founder of LotLinx), Chudy uniquely understands the breadth of digital opportunities dealers and OEMs have to advance their businesses.

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