De-Emotionalizing Marketing Decisions to Drive Revenue
Track: Digital
Saturday, January 28, 10:30 - 11:30 AM
Room: C142
Presenters: Adam Fichman
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![Adam Fichman](https://planion-client-files.s3.amazonaws.com/NADA/blobs/218767d3-a80a-408b-9c0e-5f98ba3cdc3e/1/Fichman_Adam_600px.png)
Adam Fichman
Lifted Logic
Owner/President
Owner and founder of Lifted Logic and a serial entrepreneur, Adam Fichman's been working with computers since floppies were floppy and data was on tapes. In college, his first start-up company, 1dawg, was the first company to push videos to a cell phone. At that time, 1dawg was the 17th most popular video website, with more than 20 million unique hits a month. Fast-forward to today and Fichman spends his time educating clients on how to de-emotionalize their marketing decisions and hold their marketing partners accountable for driving real revenue into the business.