Get Ready for Google Analytics v4 (GA4)

Track: Digital

Saturday, January 28, 10:30 - 11:30 AM

Room: C141

Presenters: Brian Pasch

Also presented on:

Learn the differences between Universal Analytics and GA4, and get a step-by-step guide on how to configure and optimize GA4 to capture consumer website engagement and conversions. Also receive a checklist to make sure your website and vendor partners have properly configured GA4 so the dealership does not lose important marketing and website performance data.

Presenter

Brian Pasch

Brian Pasch Enterprises

Founder

Brian Pasch, the founder of PCG Companies, has been actively involved with automotive franchise dealers since 2005. He has authored nine popular books for the automotive industry focused on online marketing and digital retailing. Pasch is an active conference speaker, 20 Group presenter and coach to both dealers and members of the vendor community. His most recent project is a new framework to allow dealers and OEMs to share data and technology platforms for modern retailing while still protecting dealer choice. Pasch is also pioneering new standards for Google Analytics 4 in the auto industry.