Growth Hacking Your Dealership
Track: Digital
Thursday, January 26, 1:00 - 2:00 PM
Room: C146
Presenters: Joe St. John
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Modern buying patterns are creating new levels of complexity in how consumers engage with dealers from search to purchase. The current model follows a predictable linear buying pattern and is not designed to maximize results in today's world. Explore an entirely new methodology for training and coaching that will maximize impact, dramatically improve skills development, and get your most effective leaders on the front lines, where they are desperately needed.
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Presenter
Joe St. John
AutoFi
Vice President of Training
Joe St. John worked full-time at the dealership at age 16 and became a general manager at 30 years of age. St. John leads education and training for AutoFi, where he helped pioneer modern digital selling. He leverages his finance, insurance and sales management roots to help dealerships maximize profitability. He holds a master's degree from the University of Southern California, studied at Cambridge and Oxford, and was named a Truman Scholar and a USA Today Academic All-American.
