Key Insights Into EV Markets and Buyers

Track: Business Essentials & Innovations

Thursday, January 26, 4:00 - 5:00 PM

Room: D161

Presenters: Kirsten Von Busch

The EV market continues to soar. New models are being introduced, sales volumes are increasing and consumer demand is surging. Arm yourself with critical insights to successfully market to EV consumers. Do you know which EVs are selling and to whom? How do consumer profiles differ amongst luxury vs. non-luxury vehicles and various makes and models? Understand the current (and future) EV landscape, how the market segment is changing, and how buyer profiles are shifting.

Presenter

Kirsten Von Busch

Experian

Director, Product Marketing

Kirsten Von Busch has 20 years of experience in the auto industry. She is responsible for supporting solutions in the commercial automotive space, including the AutoCheck vehicle history report and the Experian Marketing Engine. Before joining Experian in 2014, she held various operations, product management, product marketing and sales operations roles in automotive retail technology. Von Busch holds an MBA from Northern Illinois University and a bachelor's degree from the University of Wisconsin-Madison.