NADA Analytics: What's in it for you?

Track: Digital

Saturday, January 28, 2:00 - 2:20 PM

Room: Dealer Learning Lab

Presenters: James Dodd

What if Google Analytics were designed by car dealers? Imagine navigating the complexities of digital marketing through a landscape of familiar terms, contexts, and KPIs. Explore how NADA Analytics takes critical data from Google Analytics and funnels it down to actionable, dealer-friendly metrics.

Presenter

James Dodd

NADA

20 Group Dealer Management Consultant

Jim Dodd joined NADA in 2009 and brings with him 22 years of auto industry experience in wholesale, retail, consulting and digital advertising. Certified in Google Analytics and Google Ads, he continues to advise dealers on marketing strategies and web design to improve their online presence and performance. Before becoming an NADA 20 Group consultant, Dodd began his career with NADA as an account executive for the NADA Used Car Guide. As a dealer management consultant and internet/digital specialist, Dodd continues to focus on innovative ways dealers can leverage analytics to improve overall performance.