Recession Proof Brand Marketing Strategies

Track: Marketing

Saturday, January 28, 9:00 - 10:00 AM

Room: D163

Presenters: Paul Daly

Savvy brand marketers move through recessions differently than everyone else. Learn strategies that will work both inside and outside a recession. Explore both fixed and variable operations brand strategies, creative deployment, community development ideas, and measurement.  Follow examples and data from across automotive and other retail industries. This workshop will be high energy, interactive, and intended to have attendees leave with actionable ideas and insights that will be quickly deployable. 

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Paul Daly
Presenter

Paul Daly

ASOTU

Founder/CEO

Paul Daly has been a part of the automotive industry for 20 years. From selling his first start-up to writing his popular Academy book The Automotive Manifesto, Daly's career displays a commitment to the industry that borders on obsession. This led to opportunities to work as a brand instructor with Simon Sinek and as one of the alpha members of Gary Vaynerchuk's mentorship program. When the COVID-19 pandemic began, Daly conceptualized the first ASOTU (Automotive State of the Union) live stream. ASOTU is the only dealer-owned media publisher, from which Paul works to unite all levels of automotive retail.

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