Recession Proof Brand Marketing Strategies
Track: Marketing
Saturday, January 28, 9:00 - 10:00 AM
Room: D163
Presenters: Paul Daly
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Paul Daly
ASOTU
Founder/CEO
Paul Daly has been a part of the automotive industry for 20 years. From selling his first start-up to writing his popular Academy book The Automotive Manifesto, Daly's career displays a commitment to the industry that borders on obsession. This led to opportunities to work as a brand instructor with Simon Sinek and as one of the alpha members of Gary Vaynerchuk's mentorship program. When the COVID-19 pandemic began, Daly conceptualized the first ASOTU (Automotive State of the Union) live stream. ASOTU is the only dealer-owned media publisher, from which Paul works to unite all levels of automotive retail.