Rethink End-to-End: A Deal Isn't Done Until It's Funded

Track: Digital

Saturday, January 28, 10:30 - 11:30 AM

Room: D168

Presenters: Kerri Wise

When some think of an "end-to-end" digital purchase, they typically think about consumers transacting online. But a deal isn't done until it's funded. Learn how top dealers use digital financing, online and in the showroom, to increase consumer engagement, process efficiency and profitability. Examine changing consumer behavior as it relates to digital retail and financing. Identify ways to use digital finance solutions online to engage more digital customers. Explore how to empower your teams with digital finance solutions that make the showroom experience more efficient.

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Kerri Wise
Presenter

Kerri Wise

AutoFi

Chief Marketing Officer

Kerri Wise is Chief Marketing Officer at AutoFi, a leading commerce platform for automotive sales and financing. Her career spans 24 years in automotive, a decade of which in technology. In her current role, Kerri oversees AutoFi's marketing initiatives focused on automotive dealers, OEM, and enterprise accounts. She is recognized as a thought leader and regular speaker at major industry conferences and has received significant recognition for her career achievements including being honored by Automotive News as a 2020 Top 100 Leading Women in North America. Prior to joining AutoFi, Kerri worked at TrueCar, Edmunds, and J.D. Power.

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