The Role of Auto Insurance in the Fully Digital Dealership

Track: Digital

Thursday, January 26, 4:00 - 5:00 PM

Room: C142

Presenters: Jay Hicks

While digital retailing has been the focus of many dealers over the past decade, there's another digital tool to integrate into your processes: auto insurance. Explore how integration across existing dealer tools, including website, CRM and menu software provide a seamless experience for both customers and dealers. Learn the basics of digital auto insurance, including how to embed it into your process, how to benefit financially, and how to take advantage of integration throughout the customer lifecycle to create a more efficient sales and F&I process.

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Jay Hicks
Presenter

Jay Hicks

Polly

Senior Vice President, Strategic Partnerships

Jay Hicks oversees the strategic partnerships team for Polly using his 15 years of experience in developing partnerships, business development, strategy, and mergers and acquisitions in the automotive industry. He held senior positions at Cox Automotive, Hearst Automotive and TrueCar before joining Polly. Hicks has a bachelor's degree from the University of Cincinnati.