Using Shopper Psychology to Sharpen Your Merchandising
Track: Digital
Friday, January 27, 12:00 - 12:20 PM
Room: Dealer Learning Lab
Presenters: Nathan Fox
Consumers increasingly want richer digital experiences to make purchasing decisions online. If a dealer's merchandising fails to meet digital shoppers' needs, consumers are less likely to buy from that dealership. Discover how to enhance your merchandising strategies through attention-grabbing promotions and immersive VDP storytelling to win car shoppers' business online.
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Presenter
Nathan Fox
vAuto
AVP Operations, Merchandising Software
Nathan Fox is AVP, operations, merchandising software for vAuto. He leads the development and implementation of merchandising software solutions. His primary focus is helping dealerships grow their business through more effective inventory merchandising that drives shopper decisions and purchases. Before joining Cox Automotive, Fox spent more than 10 years in the consumer packaged goods industry working for organizations such as Procter & Gamble and Kimberly-Clark.
