Why It's Time for Variable Management

Track: Variable Operations

Sunday, January 29, 10:30 - 11:30 AM

Room: D161

Presenters: Dale Pollak

 

Also presented on:

Friday, January 27 10:30 - 11:30 AM

Dealers face a return of market conditions that challenge their used-vehicle sales and profitability. Depreciation. Limited supply. Affordability and demand issues. Changing dynamics have made turn-every-car-fast management strategies obsolete. Uncover Variable Management, a new approach that helps dealers optimize ROI for every used vehicle. Find out how new data science enables dealers to know each vehicle’s earn/turn potential, and make appropriate decisions to optimize gross/turn on every car amid today’s ever-changing market conditions.
 

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Dale Pollak
Presenter

Dale Pollak

Cox Automotive

Executive Vice President

Dale Pollak began his career as a Cadillac GMC Truck dealer. His interest in used vehicles and technology led to vAuto and his reputation as an automotive innovator and thought leader. Pollak's latest innovation, ProfitTime GPS, helps dealers execute a new strategy to optimize used vehicle ROI, Variable Management. Pollak has authored six books for the industry. His latest, "Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business," published in 2022. Pollak received the 2010 Ernst and Young Entrepreneur of the Year Award and in 2014 entered the Chicago Area Entrepreneurship Hall of Fame.

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