Why It's Time for Variable Management
Track: Variable Operations
Friday, January 27, 10:30 - 11:30 AM
Room: C145
Presenters: Dale Pollak
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Dale Pollak
Cox Automotive
Executive Vice President
Dale Pollak began his career as a Cadillac GMC Truck dealer. His interest in used vehicles and technology led to vAuto and his reputation as an automotive innovator and thought leader. Pollak's latest innovation, ProfitTime GPS, helps dealers execute a new strategy to optimize used vehicle ROI, Variable Management. Pollak has authored six books for the industry. His latest, "Whole Truth: A Fresh, Money-Making Method for Wholesale, the Most Misunderstood Side of Your Business," published in 2022. Pollak received the 2010 Ernst and Young Entrepreneur of the Year Award and in 2014 entered the Chicago Area Entrepreneurship Hall of Fame.