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ATD | ATD Insider

American Truck Dealers (ATD) Rally Congressional Support for Repeal of Federal Excise Tax

Congressional support for H.R. 2946 – a bill that would repeal the federal excise tax (FET) on the retail sale of most heavy-duty trucks, tractors and trailers – is gaining traction on Capitol Hill.The measure, “Heavy Truck, Tractor and Trailer Retail Federal Excise Tax Repeal Act of 2017,” was introduced by U.S. Rep. Doug LaMalfa (R-…
ATD

American Truck Dealers Announce New President

The American Truck Dealers (ATD), a division of the National Automobile Dealers Association (NADA), on Monday announced that Jacqueline W. Gelb will join the organization as ATD President, effective Monday, December 9, 2024.
ATD

American Truck Dealers (ATD) Responds to EPA GHG Phase 3 Rule

“American Truck Dealers (ATD) is opposed to EPA’s final Phase 3 GHG rule because it will have unprecedented negative impacts on American commercial trucking, large swaths of U.S. businesses, customers and consumers, and likely overall emissions and the environment."
ATD | ATD Insider

American Truck Dealers Elect Massachusetts Dealer Kevin Holmes as 2025 Vice Chairman

The American Truck Dealers (ATD) elected Kevin Holmes as its 2025 vice chairman. Holmes, president and CEO of Advantage Truck Group in Shrewsbury, Mass., will succeed Scott Pearson as ATD Chairman in 2026 for a two-year term.
ATD

American Truck Dealers Urges House to Stop California’s Diesel Truck Ban and Omnibus Low NOx Rule

TYSONS, Va. (April 29, 2025)— American Truck Dealers President Jacqueline Gelb sent a letter to members of the U.S. House of Representatives on Tuesday urging passage of two pieces of legislation (H.J.Res.87 and H.J.Res 89) which would stop California from banning the sales of new diesel trucks and revoke its heavy-duty Omnibus Low Nox regulations.
NADA | NADA Headlines

American Truck Dealers (ATD) Organize Coalition to Repeal Outdated Federal Excise Tax

WASHINGTON – Following a two-day legislative fly-in to Capitol Hill last week, the American Truck Dealers (ATD) is organizing an industry-wide coalition to repeal the federal excise tax (FET) on the sale of heavy-duty trucks and trailers.“ATD is in the process of launching a new FET Repeal Coalition,” said ATD Chairwoman Jodie Teuton. “The…
ATD

American Truck Dealers Urge Congress to Oppose So-Called “Right to Repair” Legislation

TYSONS, Va. (July 2, 2025)— Today, members of the board of the American Truck Dealers (ATD) sent a letter to Senate Commerce Committee Chairman Ted Cruz (R-Tex.), Ranking Member Maria Cantwell (D-Wash.), House Energy and Commerce Committee Chairman Brett Guthrie (R-Ky.) and Ranking Member Frank Pallone (D-N.J.) voicing ATD’s…
ATD, ATD Show | ATD Insider

Incoming ATD Chairman Challenges Truck Dealers to Get Engaged

Scott Pearson shared a few of the fundamentals that shape the values of his dealership, Peterbilt of Atlanta, and which will guide him as the new chairman of American Truck Dealers.
ATD Show | Workshop

Advancing the Truck Dealer Public Policy Agenda

Abbey Schroeder discusses the American Truck Dealers' key legislative priorities, and various strategies for truck dealers to utilize when advancing your priorities back home. Recorded on February 3, 2024.
NADA

America’s Franchised Auto and Truck Dealers Applaud Enactment of Legislation Revoking California’s Ban on Gas Cars and Diesel Trucks

TYSONS, Va. (June 12, 2025)— Today, the National Automobile Dealers Association (NADA) and American Truck Dealers (ATD) released the following statement applauding President Donald J. Trump’s signing into law the three Congressional Review Act (CRA) resolutions, H.J.Res. 87, H.J.Res. 88 and H.J.Res. 89, that stop California’s sales ban on new gas…
ATD | Chairmans Column

America’s Truck Dealers Drive Toward Cleaner and Greener Trucks

The commercial truck industry supports the road toward cleaner and greener trucks, and different states are rolling out incentives to move the initiative forward.
NADA, ATD | Driven Management Guide

Americans with Disabilities Act, Part II (L29)

This dealer guide aims to help dealers comply with the Americans with Disabilities Act (ADA).
ATD | ATD Insider

ATD Launches the Clean Freight Coalition

On March 23, the American Truck Dealers (ATD) helped to launch the new Clean Freight Coalition (CFC) with four other founding members, including the:American Trucking Associations (ATA);National Tank Truck Carriers (NTTC);Truck & Engine Manufacturers Association (EMA); andTruckload Carriers Association (TCA).The CFC will serve as the national…
ATD | ATD Insider, Chairmans Column

Truck Dealers Converge on Washington

I’ve been in this business almost half a century, so I’ve seen a lot of changes – and a lot of truck regulations come out of the federal government.
ATD | Driven Management Guide

A Dealer Guide to Asset Management for Truck Dealerships

This dealer guide discusses fundamental principles of good asset management for a truck dealership.
ATD | Webinar

The New CARB-Truck OEM Agreement: What it Means for Truck Dealers and Fleets

Policy experts will discuss the July 6 CARB announcement on the new Clean Truck Partnership with the Truck and Engine Manufacturers Association and the major OEMs.
NADA, ATD | Driven Management Guide

Americans with Disabilities Act, Part I (L27)

The Americans With Disabilities Act (ADA), enacted on July 26, 1990, was divided into two parts: 1) public accommodation/public access and 2) employment. This Driven guide covers only the public accommodation section of the law.
ATD

ATD Applauds New Senate Legislation to Stop California’s Diesel Truck Ban Omnibus Low NOx Rule

TYSONS, Va. (April 8, 2025)— American Truck Dealers released the following statement applauding Sen. Deb Fischer (R-Neb.) and Sen. Markwayne Mullin (R-Okla.) for introducing two joint resolutions in the Senate that will revoke CARB’s misguided Advanced Clean Trucks (ACT) rule, which would ban heavy-duty diesel trucks, and its Omnibus Low NOx…
ATD | Webinar

Data Security Considerations for Heavy Duty Truck Dealers

Join Brad Miller from ATD, who will provide an overview of data security considerations for heavy duty truck dealers.
NADA, ATD

Americans with Disabilities Act—Title III

Addresses accessibility of dealership public accommodations and policies, practices, and procedures to avoid discrimination against disabled consumers. Applies to CAR and TRUCK dealers. A Dealer Guide to the Americans with Disabilities Act, Part I  
ATD | Online Course

Cash Management for Commercial Truck Dealers

Is your truck dealership profitable but running short on cash? Learn the importance of regular use of the cash flow statement and identifying sources and uses of organizational cash flow. Explore the cash flow impact that economic profits have on the dealership and its departments and identify frozen capital and its cost. Use this course to…
ATD

ATD Applauds Renewed Bipartisan Congressional Effort to Eliminate Burdensome Federal Excise Tax on New Heavy-Duty Trucks

WASHINGTON (March 31, 2025)—Today, the American Truck Dealers (ATD) released the following statement applauding Reps. Doug LaMalfa (R-Calif.), Chris Pappas (D-N.H.), Darin LaHood (R-Ill.), Salud Carbajal (D-Calif.), and Max Miller (R-Ohio) for reintroducing H.R. 2424, the Modern, Clean and Safe Trucks Act of 2025.
ATD

Commercial Truck Dealer Future Landscape

Our annual financial profile of new-truck dealerships—presents an overview of franchised new medium- and heavy-duty truck dealerships.
ATD | Chairmans Column

There’s No Slowing Down in the Truck Dealer Business

Trucks are vital to America and dealers everywhere are working hard to meet new customer demands where an electric future is possible.
ATD | Online Course

The DMS Summary Analysis as a Parts Inventory Management Tool for Commercial Truck Dealers

Learn how to navigate through your commercial truck’s dealership management system (DMS) summary. Learn how to complete the DMS scorecard in order to identify areas of strength and improvement. Accurately read the status of your parts inventory performance to determine inventory health and other areas of concern.
ATAE

RAM To Show Dealers New Midsized Electric Truck Concept Next Month

RAM has been often seen as a little late to the electric pickup truck party. The RAM 1500 REV is finally just around the corner but the automaker is also working on a new midsize electrified truck too.
ATD | ATD Insider

Scott Pearson with Peterbilt of Atlanta Elected ATD Vice Chairman

Last week in Dallas, the ATD Board elected Scott Pearson, president of Peterbilt of Atlanta in Jackson, Ga., as its next ATD vice chairman.
ATD

Truck Dealer of the Year Award Winners

Truck Dealer of the Year Award Winners
ATD, ATD Show

Kenworth Dealer Will Bruser Selected as 2025 Truck Dealer of the Year

 NEW ORLEANS, La. (January 24, 2025)— Will Bruser, owner and CEO of Truckworx Kenworth in Birmingham, Ala. was named the 2025 Truck Dealer of the Year today at the ATD Show 2025 in New Orleans. The national award, sponsored by American Truck Dealers (ATD), Trucks, Parts, Service and Procede Software, recognizes commercial-truck…
NADA, ATD

EPA New Clean Diesel Campaign Could Drive Business to Commercial Truck Dealers

WASHINGTON (March 23, 2009) - A new initiative from the Environmental Protection Agency designed to reduce diesel emissions and improve air quality could help drum up business for the nation's struggling medium and heavy-duty truck dealers. The EPA's National Clean Diesel Campaign has launched a competitive grant program to help public agencies…
NADA, ATD

Medium/Heavy Duty Truck Technician

The Medium/Heavy Duty Truck Technician repairs and maintains diesel and gasoline engine industrial trucks according to dealership and factory specifications.
ATD

Truck Retailing

How franchised new-truck dealers contribute to the national and state economies.
ATD

ATD Legislative Affairs - Cleaner Trucks: Promote the Adoption of Cleaner and Greener Advanced Technology Trucks

Members of Congress are urged to repeal the federal excise tax (FET) on new heavy-duty trucks, to help modernize America's truck fleet by incentivizing the purchase of newer, cleaner trucks.
ATD, ATD Show | ATD Insider

Announcing ATD Truck Dealer of the Year Nominees for 2025

The American Truck Dealers (ATD), Trucks, Parts, and Service and Procede Software are pleased to announce the nominees for the 2025 Truck Dealer of the Year, a national award that recognizes commercial-truck dealers for business performance, industry leadership and their efforts to serve their local communities.The nominees were…
ATD

ATD Legislative Affairs - FET Issue Page: PROMOTE THE TRANSITION TO A CLEANER, GREENER AND SAFER TRUCK FLEET – REPEAL THE FET ON HEAVY-DUTY TRUCKS (H.R. 1440/S. 694)

Members of Congress are urged to cosponsor legislation to help incentivize the replacement of older trucks with new, greener, and safer trucks.
NADA, ATD | Webinar

Heavy Truck State of the Industry

Join CDK Heavy Truck's Peter Kahn, Sr Director of Market Research, as he presents their findings and provides key takeaways to help dealers stay nimble and adaptive to change.
ATD | ATD Insider

June 2025 ATD Truck Beat: Commercial Truck Sales Down 5.9% Through Q2

Despite a solid performance in June, heavy-duty truck sales were down year-over-year through the second quarter. Class 8 truck sales topped 20,000 units in June 2025, up 12.5% compared to June 2024.
ATD | Driven Management Guide

Recruiting and Retaining Truck Technicians (TDO17)

This dealer guide discusses what truck dealerships can do to meet burgeoning customer demand in their service departments.
ATD

ATD Truck Beat

Produced by NADA's Industry Analysis division, ATD Truck Beat is a quarterly report on new medium- and heavy-duty truck sales in the United States.
ATD Show | Workshop

Future of Electrification for the Truck Market

Learn through a panel of industry experts about installing infrastructure for charging commercial vehicles; and gain invaluable insight for truck dealerships considering charger purchases. Recorded on February 2, 2024.
ATD | ATD Insider

December 2024 Truck Beat: New Commercial Truck Sales Down 4.8% to End 2024

New commercial truck sales totaled 482,274 units in 2024, a decline of 4.8% compared to full year 2023.
NADA, ATD

Truck Sales Manager

The Truck Sales Manager ensures customer retention and profitability by hiring, training and measuring the performance of truck salespeople and establishing customer-focused sales standards.
ATD | ATD Insider

March 2025 ATD Truck Beat: Commercial Truck Sales Down 6.5% In Q1

Commercial truck sales declined year over year through the first quarter of 2025.
NADA

American Automobile Labeling Act

Until the vehicle is sold, dealers must ensure labels detailing the percentage of parts content, country of assembly, and country of origin are kept on the vehicle. Applies to CAR dealers. NHSTA AALA Website
ATD

ATD Legislative Fly-In

The American Truck Dealers (ATD) Legislative Fly-In is an invitation-only event that provides truck dealers and Automotive Trade Association Executives (ATAEs) an opportunity to lobby Congress on issues of importance to medium- and heavy-duty truck dealers.
ATD

ATD Executive Staff – Laura Perrotta

Laura Perrotta is President of the American Truck Dealers (ATD), a division of the National Automobile Dealers Association (NADA).
ATD | ATD Insider

ATD Truck Beat: 2023 Commercial Truck Sales Reach Half a Million for First Time Since 2019

Commercial truck sales in 2023 topped half a million units for the first time since 2019.
ATD | ATD Insider

ATD Truck Beat: Q2 2024 Commercial Truck Sales Down 8% from 2023

New commercial truck sales reached 231,743 through the second quarter of 2024, down 8% year-over-year.
ATD | ATD Insider, Sponsored Content

Defend Your Dealership: Battling Phishing Attacks in the Heavy Truck Industry

Phishing attacks are the con artists of the digital world—crafty, convincing, and relentless. In the heavy truck dealership industry, strong security measures are essential, as dealerships have become prime targets for cybercriminals. Phishing isn’t just an annoying email; it’s a strategic effort to infiltrate systems and compromise sensitive data.
ATD | Driven Management Guide

Used Trucks: The Forgotten Profit Center (TDO11)

This dealer guide reveals numerous strategies used by dealers with successful used-truck departments.
ATD

ATD Leadership

Meet the leadership of the American Truck Dealers (ATD)
ATD | ATD Insider

ATD Truck Beat: Q1 2024 Commercial Truck Sales Down Slightly from Q1 2023

Commercial truck sales totaled 113,169 units through the first quarter of 2024, down 4.1% from first-quarter 2023.
ATD

About ATD

Established in 1970, American Truck Dealers (ATD), a division of the National Automobile Dealers Association (NADA), provides programs and services to this highly specialized segment of its membership.
NADA, ATD

American Rescue Plan Act Contains New Business Items

Signed into Law on March 11 Yesterday President Biden signed into law the American Rescue Plan Act (ARPA), which expands and extends many of the economic aid programs enacted in 2020. Note: the following summaries are not intended to be exhaustive and only focus on key business issues addressed in the ARPA. …
NADA | NADA Headlines

President Trump Revokes CA Ban on Gas Cars and Diesel Trucks, Preserving Consumer Choice, and Affordability

The California EV mandates that would have damaged the auto and truck market nationwide were struck down on Thursday when President Donald Trump signed three Congressional Review Act resolutions at an Oval Office ceremony.
ATD

ATD Clean Trucks Plan - 6.17.22

ATD urges the repeal of the Federal Excise Tax on commercial motor vehicles.
NADA, ATD

Medium- and Heavy-Duty Truck Salesperson (New and Used)

The Medium- and Heavy-Duty Truck Salesperson sells new and/or used medium- and heavy-duty trucks in accordance with established profit and unit count objectives.
NADA, ATD

Medium- and Heavy-Duty Truck Sales Coordinator

The Medium- and Heavy-Duty Truck Sales Coordinator manages the administrative sales activities of the dealership by performing a variety of duties.
ATD | Online Course

Measuring Service Advisor Performance for Commercial Trucks

Does your service advisor really understand the primary product that he or she sells in your commercial truck dealership each day? If the answer is anything other than flat rate hours, it is time to view this course. Learn to calculate this key service advisor performance measurement, communicate the importance of this measurement, and uncover…
NADA Show, NADA

National Auto Dealers Association Donates New Truck to Second Harvest Food Bank of Greater New Orleans

The National Auto Dealers Association (NADA) donated a brand-new Ram 3500, purchased from Hebert’s Town & Country Chrysler Dodge Jeep Ram in Shreveport, La., to Second Harvest Food Bank of Greater New Orleans and Acadiana. The donation is made as NADA hosts their annual show in New Orleans January 23 - 26.
ATD

ATD Legislative Affairs - Safer Trucks: Accelerate the Deployment of Safer Trucks on the Highways

Members of Congress are urged to cosponsor legislation that would repeal the federal excise tax (FET) on new heavy-duty trucks, incentivizing the replacement of older trucks with newer trucks equipped with the latest safety features to help increase highway safety.
ATD | ATD Insider

Volvo CEO Says Plan for Mexico Truck Factory Ongoing Despite US Tariff Threat (Reuters)

Sweden's Volvo Group is proceeding with its planned $700-million heavy-truck factory in Monterrey, Mexico, CEO Martin Lundstedt told Reuters on Wednesday, even as President-elect Donald Trump threatens to impose U.S. tariffs on imports of vehicles and other goods.
ATD | Online Course

Measuring Service Department Profitability for Commercial Trucks

Learn about the concept of profit centering for a commercial truck service department. Learn how to use a variety of templates and metrics to evaluate gross profit and expenses for opportunities to improving profitability.  Evaluate the service to labor ratio, reconcile the service inventory between the dealer management system and financial…
ATD | Online Course

Measuring Parts Department Profitability for Commercial Trucks

Learn about the concept of profit centering for a commercial truck parts department. Learn how to use a variety of templates and metrics to evaluate gross profit and expenses for opportunities to improving profitability.  Evaluate the parts to labor ratio, reconcile the parts inventory between the dealer management system and financial statements…
ATD

Help the Economy Recover and Save Jobs in the Trucking Industry

Suspend the Federal Excise Tax on Heavy-Duty Trucks   ISSUE During the pandemic, truck-manufacturing, dealership and supplier jobs in the U.S. have been hard hit by government-ordered closures and the economic uncertainty, causing fleets to delay or cancel truck orders. Heavy-duty truck sales are predicted…
ATD | ATD Insider

'Modernize the Truck Fleet' Adds New Coalition Members

WASHINGTON – The National Trailer Dealers Association (NTDA) and the National Tank Truck Carriers Association (NTTC) have joined Modernize the Truck Fleet (MTF) – a new coalition representing trade groups, commercial-truck dealerships, truck and equipment manufacturers working to repeal the 102-year-old federal excise tax (FET) levied on the sale…
ATD

‘Modernize the Truck Fleet’ Adds New Coalition Members

WASHINGTON (March 27, 2019) – The National Trailer Dealers Association (NTDA) and the National Tank Truck Carriers Association (NTTC) have joined Modernize the Truck Fleet (MTF) – a new coalition representing trade groups, commercial-truck dealerships and equipment manufacturers working to repeal the 102-year-old federal excise tax (FET) levied on…
ATD

ATD Applauds Senate Vote to Stop California’s Ban on New Diesel Trucks

TYSONS, Va. (May 22, 2025)—American Truck Dealers (ATD) President Jacqueline Gelb released the following statement after the Senate voted 51-45 to revoke California’s ban on new diesel trucks and 49-46 to revoke its expensive heavy-duty Omnibus Low Nox regulations.“The importance of these critical votes cannot be overstated. California’s onerous…
ATD

‘Modernize the Truck Fleet’ Coalition Launches (Jan. 25, 2019)

INDUSTRY ALLIANCE FORMED TO ADVOCATE FOR REPEAL OF THE OUTDATED FEDERAL EXCISE TAX ON HEAVY-DUTY TRUCKS SAN FRANCISCO (Jan. 25, 2019) – Trade groups, equipment manufacturers and businesses representing broad sectors of the trucking industry announced the launch of a new coalition, Modernize the Truck Fleet (MTF). The industry group will work…
ATD

California’s ZEV and Truck Emissions Regulations Go Too Far Too Fast

California’s ZEV and Truck Emissions Regulations Go Too Far Too Fast. Members of Congress should support CRAs to disapprove EPA’s granting of California waivers (H.J.Res. 87/S.J.Res. 46 & H.J.Res. 89/S.J.Res. 47)
ATD

ATD Supports Congressional Efforts to Withdraw EPA Phase 3 Rule on Heavy-Duty Vehicles

WASHINGTON (July 2, 2024)—The American Truck Dealers (ATD) today announced its support for Congressional efforts to urge the Environmental Protection Agency (EPA) to withdraw its “Greenhouse Gas Emissions Standards for Heavy-Duty Vehicles – Phase 3” rule targeting fleet-wide greenhouse gas (GHG) reductions for model year (MY) 2027-2032 heavy-duty…
ATD | ATD Insider

Momentum Grows to Repeal Federal Excise Tax on Heavy-Duty Trucks

WASHINGTON – This week the nation’s commercial-truck dealers will convene on Capitol Hill to rally congressional support for S. 3052 and H.R. 2946, bills that would repeal the 12-percent federal excise tax (FET) on the sale of most heavy-duty trucks and trailers.Nearly 40 heavy-duty truck dealers and trade association executives representing 17…
ATD | Webinar

What's Next with Heavy-Duty Truck Emissions Regulations

Join ATD to hear the latest updates on the California Air Resources Board (CARB), the OEM Clean Truck Partnership (CTP) and the Environmental Protection Agency's (EPA) recent proposal to repeal the GHG 3 standards.
ATD | Online Course

Measuring Service Department Inventory Performance for Commercial Trucks

Determine if your commercial truck service department is operating at its highest potential by learning how to translate facility utilization metrics. Gain the ability to formulate service department improvement plans using the key terms of technician proficiency, effective labor rate and facility potential.
ATD

ATD Releases Statement on Issuance of CARB Omnibus NOx Waiver

American Truck Dealers (ATD) released the following statement in response to EPA’s granting of California Air Resources Board’s (CARB) request for a waiver allowing the agency to retroactively enact and enforce separate NOx tailpipe emissions standards for new heavy-duty engines developed for model years 2024 and 2027.
NADA, ATD

Powered Industrial Trucks (Forklifts)

Dealers must use properly equipped forklifts and train and evaluate employees who operate them. Dealers must follow specific fueling and refueling, air quality, labeling, and recordkeeping requirements. Applies to CAR and TRUCK dealers. Dealer Guidance: OSHA's Powered Industrial Truck Rules  (May 2003) OSHA's Powered Industrial…
ATD

Press Release: ATD and 116 Industry Stakeholders Call for Suspension of Federal Excise Tax on Heavy-Duty Trucks and Trailers – April 2020

TYSONS, Va. (April 28, 2020)—Today the American Truck Dealers (ATD) led a letter to congressional leaders urging suspension of the 12% federal excise tax (FET) on new heavy-duty trucks and trailers through 2021. ATD, a division of the National Automobile Dealers Association, was joined by 116 other organizations, including many influential…

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