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... when the 2025 Study opens.

What is the NADA Dealership Workforce Study?

NADA knows that dealers today face numerous challenges, including high employee turnover, difficulties in recruitment, and the constant pressure to remain competitive in a rapidly evolving market. These demands deplete valuable resources and significantly impact overall dealership performance and profitability. Understanding workforce trends and leveraging data-driven insights are crucial steps in effectively addressing these issues.

The NADA Dealership Workforce Study is a resource to assist dealer in addressing these challenges and understanding trends with real data from NADA members. It is the only authoritative and comprehensive examination of auto dealership workforce trends. This study provides the latest industry data on employee compensation, benefits, turnover, retention, demographics, hiring trends, hours of operation and more. The data is published in annual reports for members only.  The reporting shows national and regional data as well as non-luxury vs. luxury brands, and sales volume ranges from low, medium, and high-volume stores.

Participation is key to the success of the study and the value of the data.  The 2025 study opens in January. Click here to be included on the contact list to be notified.

 What do you get for participating in the study? 

• National & Regional Trends Report: Overview of compensation, benefits, turnover, retention, hiring, and demographics trends.
• One Year Access to a NEW online dashboard exclusive for participants to allow you to view your workforce data and set custom filters to sort data and make comparisons. Search 60+ positions for compensation and tenure data filtering by state, brand, sales volume, manufacturer, zip code radius and more.