The commitment of local truck dealerships to their communities remains unprecedented during the coronavirus pandemic. As the globe endures COVID-19, dealer philanthropic efforts have been a bright spot in how the country is banning together to ride the wave into calmer waters.
Local truck dealerships have supported their communities in a variety of ways, such as donating and delivering meals to medical professionals at local hospitals and truck drivers transporting America’s essential supplies; sanitizing vehicles for customers and first responders at no charge; and offering trucking heroes Girl Scout cookies in a joint partnership with the Girl Scouts of Southern Alabama.
These are just a few initiatives that America’s franchised truck dealers are implementing to help the country in the coronavirus environment.
ATD wants to highlight what dealers are doing to support their local communities, including first responders, charitable organizations and families, during this difficult time. Tell us about your experience and your staff, community and store. Dealerships can share their stories in one of two ways:
- If TV news, local or national, has covered your community efforts, please send links to those stories to publicaffairs@nada.org.
- Shoot a video showing ATD how your dealership is helping the community during this uncertain time. Don’t forget to shoot your video horizontally; if you’re using a phone, turn it sideways, like a TV. Make sure to keep the tone personal, like you're chatting with a friend, and stand still in a spot where you are lit from the front. If filming something, count to five before you move the camera.
Generate a link to your video by uploading it to the cloud – iCloud or Google Drive – or posting it on YouTube. Video links should be sent to NADA/ATD Director of Video Production Eric Hunsaker at ehunsaker@nada.org. Please don’t send videos as attachments.
Thank you for participating. For more information about NADA/ATD’s coronavirus efforts, please visit the NADA Coronavirus Hub.
