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NEW ORLEANS, La. (January 24, 2025)— Will Bruser, owner and CEO of Truckworx Kenworth in Birmingham, Ala. was named the 2025 Truck Dealer of the Year today at the ATD Show 2025 in New Orleans. The national award, sponsored by American Truck Dealers (ATD), Trucks, Parts, Service and Procede Software, recognizes commercial-truck dealers for business performance, industry leadership and service to their community.

“I’d like to thank my parents for teaching me at a very young age that it is always better to serve than receive,” Bruser said in acceptance of the award. “I would like to thank our amazing 600-plus employees back home, our wonderful customers and our OEMs Kenworth, Hino and Isuzu.” 

Bruser began his work at Truckworx in 2004. He was named president in 2013 and bought the business in 2021. Under his leadership, the company has grown to 21 locations and over 600 employees across Alabama, Mississippi and the Florida panhandle. 

“Let’s all not forget that without a truck, Amercia stops,” Bruser said. “In 2025, let’s keep America rolling.” 

Bruser believes redefining the Truckworx culture has been pivotal to its success, hinging on its mission statement: Do what’s right for the right reasons all day every day. Truckworx was recently named North America’s 2024 Dealer of the Year and received the Gold Award for Overall Dealer Excellence by Kenworth Truck Company. 

Bruser was chosen from six nominated commercial truck dealers, including:

• Michael Burroughs, Vice President of Burroughs Diesel, Inc.  in Laurel, Miss.,
• Mike Clark, CEO of Dobbs Peterbilt in Memphis, Tenn., 
• Shawn Trimble Craig, CEO and named Dealer Successor of Southwest International Trucks in Dallas, Texas, and 
• Jeff Speno, President and Dealer Principal of Mission Valley Ford in San Jose, Calif.

Mark Bergey, CEO of Bergey Family Corporation in Souderton, Penn. was recognized as the award finalist. 

The nominees were selected by state, metro and national dealer association leaders. A panel of judges from Indiana University’s Kelley School of Business evaluated the nominees and selected the winner.

Bruser succeeds 2024 Truck Dealer of the Year nominee Katie Hopkins, president and CEO of Truck Centers, Inc. Based in Troy, Ill. He will have the opportunity to serve as a guest lecturer at the University to share his professional story with students interested in entrepreneurship and will serve on the ATD Board of Line Representatives for a one-year term in a non-voting role.