General Sessions

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ATD Show 2024 line graphic of a truck

Thursday, January 23

The Power of Your Data and AI

Learn how robust data management practices and artificial intelligence (AI) systems can steer your dealership toward a more profitable and resilient future. Use AI to streamline operations, improve employee efficiency and job satisfaction, and increase revenue, positioning your truck dealership for long-term success. 

SPEAKER:

  • Tim Hayden, CEO, Brain+Trust

Friday, January 24 at 10:30am

Building a Winning Team

LT. COL. (RET.) WALDO WALDMAN, FIGHTER JET PILOT, EXECUTIVE COACH AND AUTHOR

Flying solo? You might think so, but look around. You have support staff and colleagues. You also have suppliers and partners. Discover how to transform obstacles into opportunities with the power of teamwork. Learn practical strategies to build trust, foster collaboration and lead with courage.

Read Bio

Lt. Col. Waldo Waldman, known as “The Wingman,” is an executive coach and author of the New York Times bestseller, Never Fly Solo. Drawing on his combat experience as an F-16 fighter pilot and corporate roles in sales and management, he excels in teaching organizations how to forge trusting, revenue-boosting relationships. Waldman specializes in change management, peak performance, resilience and overcoming personal fears to achieve goals. An inductee into the Professional Speakers Hall of Fame, his compelling keynotes emphasize the importance of having trusted partners, or wingmen, to achieve peak performance.

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ATD Show 2025 general session speaker Waldo Waldman headshot
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ATD Show 2024 line art attendees

Friday, January 24 at 3:45pm

Navigating the Path Forward

Hear OEM leaders discuss the road ahead for the truck industry. Learn more about market trends, truck regulations, emerging technologies and electric trucks. Gain valuable insight into what lies ahead for the trucking industry, and set your business up for success!
 

SPEAKERS:

  • Mary Aufdemberg, GM, product strategy & market development, Daimler Truck 
  • Glenn Ellis, president, Hino Trucks 
  • Shaun Skinner, president, Isuzu Commercial Truck of America

Saturday, January 25 at 10:30am

Fueling the Future

Explore the latest clean truck technologies and fuels that will power trucks going forward. Hear industry experts’ perspectives on renewable and biodiesel, zero-emission vehicles (ZEVs), natural gas, and hydrogen fuels. Learn more about infrastructure, costs and timelines for these powertrains.

 

SPEAKERS:

  • Daniel Gage, president, The Transport Project
  • Ann Rundle, vice president, ACT Research
  • Uma Vajapeyazula, market strategy director, Cummins
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ATD Show 2024 line graphic of a truck