The third and final day of NADA’s first ever virtual live Show got down to business as hosts Maggie Clark and Madison Alexander opened the day’s programming on the NADA’s Virtual Live Stage. But first, the two hosts highlighted all the great programming and content that has occurred so far and is archived for attendees to watch on-demand,…

Laptops and desktop computers across the country got fired up for the second day of NADA’s first ever virtual live Show as hosts Maggie Clark and Madison Alexander teed up the day’s programming on the NADA’s Virtual Live Stage. But first, the two hosts provided an overview of some of the can’t-miss NADA Show events, including the “Diversity…

NADA’s first ever virtual live Show kicked off today with an exciting new platform that allows attendees to customize their experience while providing all of the expansive content, networking, entertainment and expert insights that the NADA Show is known for. One of the most popular features of the NADA Show is the daily Live Stage…

The most successful auto companies and dealers in 2020 were those who adapted their marketing and communications strategies to be more connected with their customers in the midst of the COVID-19 pandemic while honoring their legacies, TVB Executive Vice President and Chief Marketing Officer Steve Sturm said during his Thursday session on the…

Car dealerships have three big questions when it comes to television advertising these days, TVB President and CEO Steve Lanzano said during his Wednesday session on the NADA Live Stage. “What’s happen with media usage, especially television? Should I continue to advertise, and third, what influences people to go to the web and go to my site…

Television has the power to drive people to take action. That’s why auto dealers like John Marazzi turns to television advertising to reach his audience, increase web traffic and drive sales. Marazzi, managing partner of Brandon Honda and Sun Toyota in Clearwater, Fla., joined Brad Seiter, TVB’s executive vice president of…

The countdown is on—NADA Show starts tomorrow! Each year, we share a rundown of what you’ll need to know to navigate all the excitement, valuable connections and amazing content happening at the Show. This year’s virtual experience is no different, and we’re breaking down all you’ll need to know before you go. Show Orientation If you…

NADA Show is right around the corner, and if you’re still on the fence about why you and your dealership team should join us next week, we’re happy to share just a few reasons why this first-ever all-virtual experience will be one for the books. Dig into these top reasons to join the NADA Show 2021 experience, Feb. 9-11. 1…

Early access to NADA Show is now open, and that means attendees can begin exploring the virtual Show! Set up your profile to help personalize your virtual experience and get custom recommendations based on your preferences. Select your favorite workshops and Main Stage sessions and mark your calendar for designated franchise meetings…

New light-vehicle sales in January started off the year at a strong pace. While the January 2021 SAAR of 16.63 million represents a decline of 1.4% from January 2020, it was the highest monthly SAAR since the start of the pandemic. In January, all light-truck segments gained market share, while all car segments lost share. Light trucks…