Trying to incorporate video into the marketing strategy at your dealership? Here are a few tips to get you started: Find your Fellini. Someone on your staff has shot and edited video. One great tip in spotting these folks is to seek out the glowing Apple logo on devices, then ask the owner about video editing. As soon as you…

GAC Motor President Yu Jun: We are seeking to develop partnerships with more dealers through NADA. GAC Motor, China’s fastest-growing automaker, is among 550 companies exhibiting at the sold-out expo during the National Automobile Dealers Association (NADA) Show 2018, which runs March 22-25 in Las Vegas. “We hope we…

The winner will be announced at American Truck Dealers (ATD) Show 2018 in Las Vegas in March. Rick Reynolds, president of Peach State Truck Centers in Atlanta, is one of seven nominees for 2018 Truck Dealer of the Year – a national award that recognizes commercial-truck dealers for business performance, industry and…

Share a video publicly on Facebook, Instagram, LinkedIn or Twitter and include the hashtag (#WomenInAutomotive) for the chance to win a free Apple Watch! While women currently represent only about 19 percent of dealership employees in the United States, there have never been more opportunities for women to create lasting,…

After leading the University of Alabama Crimson Tide to victory in the 2017 College Football Playoff National Championship over the University of Georgia, head coach Nick Saban again cemented his status as one of the greatest coaches of all-time in any sport, not simply college football. With six national championship wins, he currently shares…

This year's ATD Show will offer profit-generating ideas for your dealership in the form of education sessions on the commercial truck industry's top trending topics. These workshops and info sessions will present an opportunity to get vital information from both industry experts and your industry peers. Get a sneak peek at what's in store and…

The winners will be announced at American Truck Dealers (ATD) Show 2018 in Las Vegas in March. Mark Bergey, president of Bergey’s Truck Centers in Souderton, Pa., is one of seven nominees for 2018 Truck Dealer of the Year – a national award that recognizes commercial-truck dealers for business performance, industry and…

The Social Connection Zone (SCZ) is an unbiased space to get your digital marketing questions answered. In it’s seventh year, SCZ will go beyond the basics of social media and highlight the latest trends in digital marketing while also offering insight into how to best manage all things marketing and communication. Based on the…

Each year, our ATD members and attendees select the topics they would like to discuss during our popular peer-to-peer learning sessions, which take place during the ATD Show. These roundtable discussions, known as The Exchange, feature brainstorming and problem solving amongst commercial truck industry peers. The sessions are based on…

Buckle up and start your engines. The 2017-2018 auto show season is in full throttle, and convention centers across the country are roaring with activity as consumers get up close and personal with today’s top auto manufacturers. Starting with the LA Auto Show in December and culminating with the Austin Auto Show in late April, (see the…