NADA Show Workshop Recordings
The NADA Show 2025 workshops provide valuable, actionable insights into the latest industry trends, technologies, and strategies to help your dealership succeed. The Workshop recordings below are exclusively available to NADA members and NADA Show 2025 attendees. Select the workshop you want to view, then log in or create an account on NADA.org. Members get instant access. Show attendees can use the email they registered with, and the password sent to them.
AI in Automotive Dealerships: Opportunities, Future Trends, and Risks
Explore the transformative impact of AI on automotive dealerships, and discover how AI enhances lead management, marketing personalization, inventory optimization, sales automation and customer service.
View DetailsAttracting & Retaining Customers
Gear up and assemble your dealership's very own A-Team Discover proven strategies to attract, engage and retain top-tier customers.
View DetailsAttracting and Keeping the Best Employees
Examine proven strategies to acquiring talent, from placing ads to the interview process; and learn how to build an infrastructure that ensures employees have everything they need to stay.
View DetailsBoosting Auto Sales With AI
Dealerships can use AI to better engage with car shoppers managing and prioritizing leads, and personalizing conversations to sell more vehicles (while saving everyone time). Learn how to vet AI options and find the right one for your dealership.
View DetailsBreaking Free from Outdated Mentalities
Join Doug Horner as he discusses transitioning from traditional sales commissions, embracing remote transactions, and empowering your team with a forward-thinking approach to create a seamless, modern dealership experience.
View DetailsBuilding Connections in a Cookieless World
Join Ron Andrews and Lindsay Eckert to discuss facing the challenge of navigating a cookieless world while striving to grow and engage your first-party audience.
View DetailsChina's Automotive Dominance: A Global Challenge
Join Michael Dunne to discuss the challenge of China's meteoric rise as an automotive manufacturing powerhouse and its effect on the future of the automotive industry and the global economy.
View DetailsControlling the Sales Process
Join David Lewis to learn how to increase sales and customer satisfaction by controlling the sales process.
View DetailsElevating Standards for Reconditioning
Join Matt Vollmers as he discusses how improving in your reconditioning processes can revolutionize your workflow, ensuring excellence, efficiency and enhanced CSI.
View DetailsElevating the Customer Experience With Mobile Servicing
Join Bobby Sight as he discusses the ins and outs of running a successful mobile servicing department.
View DetailsEmploying Effective Dialogue and Eliminating Mixed Messages
Dive into the heart of communication challenges with David Suson and unravel the mysteries of misunderstandings, paving the way for stress-free relationships.
View DetailsExploring 17 Battle-Tested Social Ads
Join Justin Friend and Jay Healey to examine 17 social ad campaigns that transformed digital marketing for a 9-rooftop dealer group.
View DetailsExploring Campaigns, Automations and Data Strategies With Your CDP
Join Lauren Donalson to discuss how to leverage your Customer Data Platform (CDP) to its fullest potential.
View DetailsFinding and Keeping Technicians
Examine the latest data on what technicians want and discuss effective recruitment and development strategies with a panel of experts led by Academy instructor Larry Hourcle.
View DetailsGetting Back to Basics
Gain valuable insights that will help you make a long-term plan by examining forecasts of profitability at the department level (new, used, etc.) and for the dealership as a whole with Glenn Mercer.
View DetailsIndustry Disruption and the Need for a Core to Future Strategy
Join John Murphy as he discusses the importance of companies throughout the value chain to adopt a Core to Future strategy that streamlines the core business and maximizes profitability and cash flow.
View DetailsKeeping More of the Money You Make
Join Chris Mandery as he examines five proven strategies to reduce expenses competitive price benchmarking, contract management, supplier audits, renegotiating strategies and supplier base reduction across 160 expense categories.
View DetailsMaking the Case for Consistent Appraisals
Join Patrick Janes and Micah Tindor as they discuss how to establish a consistent appraisal process, and ensure that your team delivers accurate, detailed assessments of each vehicle's condition in any sourcing channel.
View DetailsMastering AI to Transform Your Dealership’s Digital Presence
Join Sean Toussi as he explores the integration of AI in dealership marketing, including image and video enhancement to improve car listings, and AI-powered content creation for engaging storytelling.
View DetailsMastering Digital Marketing: Insights From 20 Group Specialists
NADA Twenty-Group consultant Jim Dodd leads a special panel of NADA 20 Group internet specialists who discuss online merchandising, digital marketing, social media and BDC best practices.
View DetailsMaximizing Your Dealership Group Through Strategic Acquisitions
Learn from automotive M&A experts, Alan Haig and John Davis, the essential skills for successful buy-sell transactions: budgeting, target identification, store performance assessment, talent evaluation, pipeline building, negotiation, manufacturer approval, due diligence, GM selection and smooth transaction management.
View DetailsNavigating the Shifting OEM Warranty Landscape
Jim Roche will help you understand the shifting dynamics of warranty claims processing to improve practices and maximize profitability.
View DetailsPacing With the Modern Customer
Academy instructors Andy Seidenman and Blair Tyler will teach you strategies to stay congruently aligned with your customers' pace and maximize sales opportunities.
View DetailsRegaining Control of Your Profits
Learn how to transform your dealership into an agile, customer-centric enterprise poised for long-term success with Kraig Quisenberry.
View DetailsReinventing the Showroom as the New Digital Frontier
Joe St. John and Kerri Wise of AutoFi will help you equip your teams with the tools and strategies to transform your showroom into a high-performance sales hub, and enable your teams to sell cars faster, with higher productivity and profit.
View DetailsRevving Up Organic Social Media for Dealerships
Nora Minichino will teach you actionable strategies to maximize your dealership's organic social media impact, boost brand presence, engage customers and empower associates as brand ambassadors.
View DetailsSelling with Principles of Influence
Let NADA Academy instructor Brian Crossin help you rediscover the art of selling by exploring proven tactics to help your team embrace a proactive selling mindset.
View DetailsDon't Hope, Prepare: Cybersecurity Strategies
Dive into the most pressing national cyber threats and their potential impacts from White House National Cyber Director Harry Coker.
View DetailsThe Best of the Best Ideas From NADA 20 Group
NADA Twenty-Group consultants uncover and discuss the secrets of industry-leading dealerships.
View DetailsThriving in a Tough Market
In this panel discussion, gain insights from industry leaders on how to thrive in a challenging environment by exploring cutting-edge technologies and sales strategies designed to make vehicles more accessible to younger buyers.
View DetailsUncovering Digital Retailing Truths
Learning the positives and negatives of digital retailing with Michael Lucki.
View DetailsUnderstanding EQ and IQ
Using countless studies and a plethora of research, Frank Ziede will show you how building strong emotional connections between customers and you, your business and your brand is essential for long-term financial success.
View DetailsUnleashing AI to Snatch Top Talent
Join Adam Robinson as he explores the positive implications of AI in automotive recruiting.
View DetailsVideo Killed the Telephone Star
Join this panel --- led by NADA Academy instructor Chuck Bryant --- of leading dealers and vendors to learn strategies for using video in each department to personalize your customer experience.
View DetailsBoosting Your Service Retention
William Springer delves into the six critical defection points in the dealership service customer journey, and through the latest survey data, you will gain a better understanding of why customers stay or go elsewhere.
View DetailsChanging Your Business Model: More Women, More Money
Join Katie Mares as she explores how hiring more women creates a ripple effectboosting innovation, operational efficiency, and customer retention.
View DetailsCommunity Video Ads and Service-to-Sales Strategies
Join Katie Mares as she explores how hiring more women creates a ripple effectboosting innovation, operational efficiency, and customer retention.
View DetailsMarketing to Spanish Speakers
Discover proven strategies to effectively reach and engage Spanish-speaking customers with Chance Mayfield.
View DetailsMicrogridding Your Dealership: A New Profit Center
Let Ryan Ferrero help you discover how microgrids can create passive revenue for your dealership while reducing energy costs.
View DetailsMotivating Your Team With Non-Monetary Strategies
Let Jonathan Dawson help you understand what motivates employees, and learn 10 effective ways to inspire and support your team.
View DetailsSelling Your Brand
Learn how to leverage organic social media content to drive sales with Grace Kerber and Ben Bushen.
View DetailsUnlocking the Secrets to Dynamic Customer Engagement
Explore innovative strategies for understanding and adapting to diverse customer communication styles, utilizing the DISC framework.
View DetailsWinning in the Experience Economy
Explore insights gained from the 2024 National Consumer Survey from trends in consumer shopping and research behavior to understanding what external factors impact buying and servicing decisions to evaluating which experiences customers expect from dealerships throughout the lifecycle and identify opportunities to win and keep business in the new experience economy.
View DetailsWinning the Cybersecurity War
Learn about current and anticipated cybersecurity risks in automotive, and the necessary tactics to implement beyond technology, specifically regarding people and business processes to help secure automotive businesses and prevent hacks in 2025.
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