How EVs Will Change Fixed Operations

Track: Fixed Operations

Friday, January 27, 10:30 - 11:30 AM

Room: D174

Presenters: Russell Hill, Charity Prater

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The EV adoption rate is increasing. Should fixed operations departments fear the anticipated EV revolution? Uncover how service departments can remain profitable by focusing on customer service, consumer loyalty, necessary service work, and trained and reputable staff.

Presenter

Russell Hill

FixedOPS Marketing

Co-Founder, Managing Partner

Russell Hill began his career working as a salesman at Tyson Buick in 1985. He worked his way up to general manager at Competition Chrysler Jeep. In late 2019, Hill joined forces with Rick Eckert to launch FixedOPS Marketing, a new technology company specializing in increasing service visits while increasing revenue per RO through videos. Despite the unpredictable pitfalls of a global pandemic and recession, FixedOPS Marketing now has more than 200 clients due to its progressive technology and product lines.

Presenter

Charity Prater

FixedOPS Marketing

Marketing Director

Charity Prater has been in marketing at an executive level for 16 years. Her background is in full-stack marketing, which is all aspects of digital marketing channels from beginning to end. With her expertise in digital marketing, she has been a part of the FixedOPS Marketing team since inception and helped grow the company brand and marketing efforts from the ground up.