Shift Your Digital Sales Plans Forward With eCommerce

Track: Digital

Saturday, January 28, 9:00 - 10:00 AM

Room: C147

Presenters: Paulo da Silva, Brett Pomerantz

Transform your automotive retailer shopping and buying experiences to include fully online eCommerce and, more broadly, omni-channel retailing. Close the knowledge gap on how to implement a successful multi-channel digital sales plan and outline common go-to-market pitfalls that can arise as retailers make the shift to eCommerce. Identify the next steps in your retailing strategies — from bolstering current digital retailing capabilities to embarking on a transformation to fully automated online eCommerce alongside existing channels.

Presenter

Paulo da Silva

Cox Automotive

Vice President Ecommerce Operations

Paulo da Silva, VP & GM, Digital Commerce at Cox Automotive oversees digital commerce solutions including the growth of Cox Automotive's Esntial Commerce™. With 12+ years in the digital commerce space leading high-ticket items, Paulo is a proven operational leader. He is driving the automotive retail industry's shift to eCommerce, building the internal day-to-day operational capability, and collaborating with key leaders for digital commerce strategy, execution, and cross-product integrations. Paulo has built a diverse, international career. He earned a B.S. in Electrical Engineering at the University of São Paulo and an MBA from The Wharton School, University of Pennsylvania.

Presenter

Brett Pomerantz

Cox Automotive

Senior Director Ecommerce Operations

Brett Pomerantz is responsible for partnership and eCommerce strategy for Cox Automotive, where he works with some of the automotive industry's most progressive OEMs and lenders. He started his automotive career at his family's dealership group in Philadelphia, where he managed digital sales, marketing and advertising at the region's top luxury franchises. Since joining Cox in 2013, Pomerantz has led product investments in digital retailing across the websites Dealer.com, Autotrader.com, Vinsolutions and Dealertrack. He received his bachelor's degree from the University of Wisconsin-Madison and his MBA from Georgia Tech.