TYSONS, Va. (Jan. 11, 2021)—The National Automobile Dealers Association (NADA) on Monday named John Beckman as the organization’s next Chief Operating Officer (COO). Beckman takes over as COO for Mike Stanton, who became NADA’s President and CEO on January 1. Beckman’s appointment is effective immediately.

Beckman has been NADA’s Senior Vice President of Dealership Operations since he rejoined NADA in October 2019. Steve Park, NADA Vice President of Dealership Operations, has been promoted to Senior Vice President and will take over the Dealership Operations department for Beckman.

“John and Steve have led the Dealership Operations team to an exceptional year in 2020, and have contributed tremendously to NADA’s support of franchised dealers during an incredibly challenging year,” said Stanton in announcing the promotions. “John is incredibly talented, innovative and dedicated, and he will be an invaluable asset in the role of COO as NADA continues the work of helping dealers succeed, and of promoting and enhancing the franchise system.”

Beckman brings more than 25 years of automotive industry experience to his new role, having held numerous executive-level marketing, brand/product and operations management positions at the National Automobile Dealers Association, J.D. Power, Keystone Automotive and Navy Federal Credit Union. He has extensive experience in both the for-profit and non-profit sectors, and earned his BS in Marketing from George Mason University.

Steve Park has led the NADA/ATD Academy and 20 Group operations – part of NADA Dealership Operations – since joining NADA in 2018. Prior to joining NADA, Park led the 20 Group, financial composite and dealership consulting business segments at CDK Global. His 25-year career in the auto industry has included executive and leadership positions in vehicle sales and marketing, finance, purchasing, and government and commercial fleet sales. Park earned an MBA from Case Western Reserve University and a BA in Economics from the University of Michigan, and is an NADA Academy graduate.