NADA’s Driven guide presents the business case for diversity, equity and inclusion (DE&I) in the workplace, marketplace and community, focusing on key issues–racial/ethnic demographics, age, gender, disability, and religion—and what each means in the dealership context.

With updated demographic data and analyses, the guide aims to help dealers understand and implement DE&I in their businesses, creating a positive—and profitable–working environment. An inclusive corporate culture can help local dealerships compete successfully in today’s business climate.

NADA members can download a copy of Diversity as a  Business Imperative here.