Consumer satisfaction at new car and truck dealerships is now at 94%, according to new data shared by Jamie Oldershaw, GM of DealerRater and VP of reputation strategy at Cars.com.
On an Automotive State of the Union (ASOTU) podcast posted on September 8, Oldershaw shared that dealerships received 94% positive feedback from consumers – based on ten years of data, spanning 8 million reviews of more than 30,000 dealerships.
“People walk out of the dealership very happy with their new car, and want to share that experience,” said Oldershaw.
The data runs contrary to the assumptions of proposed regulations by the Federal Trade Commission (FTC), which holds that dealership sales require more federal scrutiny due to alleged unfair practices. The FTC, which has provided no credible data to back up its claim, has taken enforcement action against dealerships only 37 times in the last ten years, over a time when dealerships sold more than 450 million vehicles.
DealerRater also shared that consumer satisfaction with new car sales at the dealership is 96% positive; with used car sales is 92.5%; and with service is 91% positive.
DealerRater launched in 2002, when it captured its very first consumer review of a dealership. It has been around longer than Yelp.com and many consumer ratings companies.
The podcast can be viewed on ASOTU’s LinkedIn page here.
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