Northwood University in Midland, Mich., is focused on forging future talent to work in the automotive industry.
Northwood University Automotive Department Chair Elgie Bright discussed the university’s Automotive Marketing and Management program during a Live Stage session at NADA Show 2023 on Jan. 26.
“Imagine an automotive theme camp that takes you to auto dealerships, to manufacturing workshops to see the products … to see how exciting this field can be,” Bright said about the program’s latest initiative, the Full Tank Automotive Camp, which is geared at getting high school seniors interested in careers in the automotive industry.
Watch more from Bright’s Live Stage session and watch the NADA Show 2023 Livestream.
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