Las Vegas has long been a popular site for NADA Show, drawing record numbers of attendees since NADA first rolled the dice on the Gambling Capital of the World as a venue in 1965.
Now, it's a new year with new possibilities. While NADA Show is back in Las Vegas for the 19th time, today's NADA Show has a fresh new format and feel with a revamped schedule; new educational and networking opportunities; world-class speakers; the comprehensive Expo, showcasing all the latest dealership products and services; and a Welcome Reception that's guaranteed to transport attendees into the future.
NADA Show 2024 takes place Thursday, February 1, through Sunday, February 4. With over 3.2 million square feet of state-of-the-art exhibit space, the Las Vegas Convention Center (LVCC) will once again be home base.
"I'm really excited for the Show we've put together," says 2024 NADA Show Chairman Robert "Bobby" Sight III. "We have some amazing and exciting entertainment pieces to the Show that I'm very excited about. I'm proud of the effort that we've all put forward to making it the great Show that it is."
NADA WELCOME RECEPTION AT THE SPHERE
NADA Show attendees will be among the first to experience Las Vegas' hottest new venue, the Sphere. Opened in September 2023, the Sphere is a next-generation entertainment arena powered by cutting-edge technologies that ignite the senses and enable audiences to share experiences at a never-before-seen scale.
"A Night Under the Sphere" will take attendees on a jaw-dropping journey through the realms of immersive live entertainment, where you'll feel as though you're traveling the globe and venturing into the cosmos. The night begins in the Atrium, where attendees will interact with one-of-a-kind immersive technology experiences created specifically for the Sphere, including the world's largest hologram, all while enjoying delicious gourmet food and top-shelf beverages.
Dealers, OEMs, exhibitors and industry affiliates can then choose to move into the main venue bowl for a multisensory cinematic experience Oscar-nominated director Darren Aronofsky's Postcard from Earth. The main bowl is equipped with a 16,000-resolution wraparound LED screen the largest and highest-resolution LED screen in the world.
NEW THIS YEAR: FRESH FORMAT
NADA Show has been flipped on its axis: Instead of afternoon sessions on the Main Stage, attendees will start each day at the Main Stage at 9am to hear from industry experts and motivational speakers who will engage, educate and entertain. Friday's Main Stage theme is "Get Motivated," and Jon Taffer, executive producer of the television show Bar Rescue, will be on hand to help attendees get revved up to run their dealerships more efficiently and profitably.
On Saturday, the Main Stage will be all about "Community Action." NADA will name a new TIME Dealer of the Year," selected from dozens of nominees with strong philanthropic efforts and other community involvement. Racing legend Danica Patrick will be the day's keynote speaker, talking about her remarkable career on and off the track, including her charitable endeavors.
Finally on Sunday morning, Pro Football Hall of Famer Kurt Warner will take to the Main Stage to "Inspire Others" with his rags-to-riches personal story, his incredible professional successes and his ongoing dedication to his community.
Moving the general sessions to the morning means afternoons are free for attending educational sessions; visiting the NADA Expo, the auto industry's premier marketplace; and taking advantage of the all-important dealer franchise meetings.
BACK BY POPULAR DEMAND
Two of the biggest draws of NADA Show are education and the Expo, and this year's new schedule provides more time for both. "Education is the center point of everything that NADA Show is about," Sight says. "The logistics and effort that went into the Show to make sure there's nothing overlapping has been phenomenal. It's going to be as streamlined as anything."
With more than 100 workshops and education sessions, various mini sessions in the Dealer Learning Lab and the EV Solutions Center on the Expo floor, and two Super Sessions, NADA Show attendees will discover the latest trends, innovations and strategies to help improve their performance and grow their businesses.
In addition, NADA Show has rebranded its popular Distinguished Speaker Series. Now called Spotlight Series, this educational offering includes higher-profile industry speakers sharing their best leadership advice and tips, including two sessions on 20 Group Best of the Best Ideas.
The new schedule also means attendees have more Expo time every day for extended face-to-face business connections. Expo will now open at 10am each morning, and NADA will host a "Cocktails and Connections" happy hour on Friday from 4-6pm for even more networking on the Expo floor.
ATD SHOW IS BACK!
This year's ATD Show provides the perfect opportunity for truck dealers and managers to immerse themselves in the latest trends, innovations and strategies to help grow their businesses.
ATD Show educational programs are comprehensive and customizable-not only by track but also by attendees' preferred learning styles. This includes eight make meetings, eight workshops, four general sessions, three ATD NextGen networking events and various Connection Hub appointments-plus the Exchange's popular peer-to-peer learning.
The Wynn Las Vegas is the headquarters for all ATD Show meetings and functions from Thursday, February 1, to Saturday, February 3. To offer the best of both worlds, there will be convenient shuttle service between the Encore and the Las Vegas Convention Center. This will allow ATD Show attendees to easily take advantage of all NADA Show events and offerings, including the exciting Welcome Reception at the Sphere, daily Main Stage sessions and NADA Expo's 500-plus exhibitors.
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