NEW ORLEANS, Jan. 24, 2025 — Ten innovative exhibitors.

Three judges who’ve seen it all.

Two minutes to convince them that your product is the best.

That’s right. The annual NADA Show Exhibitor Pitch Competition was back on the Live Stage for the third year in a row on Friday afternoon at NADA Show 2025.

From repeat competitor and 2022 winner, 1 Micro to vehicle acquisition software company, VETTX, the auto innovators battled it out in front of our esteemed judges -- Scott Dube, NADA director and president of Bill Dube Hyundai in Wilmington, Mass., Michelle Primm, managing partner of Cascade Auto Group in Cuyahoga Falls, Ohio; and Bobby Sight, managing partner of Rob Sight Ford in Kansas City, Mo.

The acronyms and questions were flying during the fast-paced session, but there would be only one winner – ComplyAuto, a compliance automation platform for dealerships. “You took the most boring company and made it exciting,” said judge Bobby Sight, who quickly added, “Boring isn’t a bad thing in compliance.”

Unlike the other competitors, ComplyAuto was not represented by one of its founders or sales staff. Instead, ComplyAuto sent Rudy, an F&I director for Graff Family Motors to do the company pitch. Dressed all in black—including sunglasses—Rudy declared that ComplyAuto’s software, which uses artificial intelligence to scan deals and flag any mistakes or compliance issues, had “saved his life.”

ComplyAuto received the coveted glass trophy and a 20-minute spot on the Live Stage at 2:40 pm on Saturday to further pitch their product to the NADA Show audience of dealers, decision makers and buyers.

The NADA Show Exhibitor Pitch Competition were: 
ComplyAuto
Polly
Dealer Merchant Services
PureCars
VettX
1Micro
Fullpath
TradePending
ACV
Lectrium